As May comes upon us I begin to think about how intense this business can be. We get busier and busier juggling all of the jobs that running a video production company brings. Over the winter the shooting season relaxes and our weekends are free. We almost begin to forget our chosen careers!
 
During the weekdays in the down season, we put together schedules, organize and pay bills, balance the books, write copy for ads, check inventory of our printed materials, write follow-up emails, design and print packaging for each event, purchase media, design and update our website, post to our blog, check statistics to find out what has been working, seek out new areas to promote our work, network at association meetings, set up appointments for pick ups and deliveries, and of course edit the work that we have shot.  It’s busy, but you get used to the rhythm because the weekends are slower and you get to breath.
 
Then May hits like a whirlwind, and you find yourself checking equipment, sending out for repairs, restocking your media cabinets, and you’re prepping all day Friday and shooting all day Saturday and Sunday. The seasonal work such as communions, confirmations and graduations hits us just as the wedding season starts, and suddenly we’ve lost three days of the week and our down time. Traditionally people in the wedding industry have taken Monday off to recoup from weekends like these, so a fourth day goes down. That leaves 3 days to edit and run your business. So, how long will each job take to get done in a schedule like this? It feels like being squeezed in a vise.
 
It’s time to start thinking about outsourcing some things to gain back some sense of sanity and to get your life back. It’s time to remember why you got into this business in the first place. It’s time to figure out what you love about the business before the madness of summer comes and you burn out.
 

 

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