What inspires you? Just back from PMA08 I can say I was inspired again and again. While we were Podcasting for WEVA, through many of the sessions, I was able to catch up with some remarkable people. Danny Sayson is always marvelous. He is so funny and personable and is such a font of information on how to get the bride to look her best. I know I’m older than Danny, but I want to be like Danny when I grow up. Jeff Wright got me to pondering what takes one out of your regular routine way of thinking. How do you switch gears? What gets you to say, "You know, I think for this shoot we’ll need a helicopter and some underwater gear". I get that he has had an underwater photography passion and has been collecting the gear for some time, but what makes you think Helicopter? From now on when I do a presentation I’ll be thinking "Where’s my helicopter here? Mike Nelson talks about being a Videographer for a Lifetime. We’ve have used this philosophy for years in our company, so as much as I love Mike, I would have missed his perspective which has gone far beyond what we’ve done, including the now popular Thank You DVD’s but also, Christmas Card DVD’s for clients that now have Children, Grandparent DVD’s that emphasis the relationship of the children with their Grandparents and more.
Several interviews we did, Tim Sudall, Dave Williams, David Hohenthaner and Maureen Taylor all mention the trend to sell custom encoding and send trailers of the event the Monday after the wedding via email to excite the customer and keep them satisfied until the final delivery of the DVD. With your logo bug in the trailer, you can encode it to go viral and have the client promote your company for you! Just amazing stuff!
You really should plan on attending the next conference, workshop or seminar in your area! If you want the most bang for your buck, plan on attending the next WEVA convention!
By the way, if you're not a WEVA member several of the podcasts that we recorded in The Studio That Sells are available in a non passcode protected section. Go to www.weva.com in the left hand column click on the link for WEVA On the Air and five podcasts with the latest new products introduced in the Studio that Sells will be there. Enjoy.
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